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At Passion Vines, we center our approach on creating meaningful, hospitality-driven drinking experiences. Our Community of Businesses are represented here at PassionVines.com and Queen Jayne's Lounge & Royal Drinkery located at two iconic locations in Egg Harbor Township & Somers Point. All dedicated to exceptional service, we guide your journey through beer, wine, & spirits. From bespoke private tastings to bartending services & custom gift baskets, we provide elevated experiences that bring people together – fostering memorable moments that extend far beyond the glass.

OUR HISTORY

2004

In the beginning, Michael Bray, led by curiosity & the itch to provide the beverage industry with a more hospitality-driven focus, assumes leadership of Point Pub Liquors. Steering away from mass-produced brands & towards hand-selected wines from small, traditional winemakers across the world.

2007

The first Team retreat is held, laying the foundation for a collaborative culture & fostering growth, alignment, & a shared commitment to continuous improvement.

      2008

      Passion Vines Wine Bar & Spirit Company is officially born! Rebranded from Point Pub Liquors, a Somers Point staple, the name Passion Vines reflects a bold new vision focused on Hospitality-Centered Drinking Experiences, solidified with the launch of its first website
      Anticipating future convenience, Passion Vines launches its delivery & shipping services, offering a customer-centric approach that sets it apart.

      2009

      Passion Vines Wine Bar & Spirit Company hosts its first educational wine tasting, reflecting its commitment to combining hospitality with education. This event paved the way for countless future tastings, classes, & experiences that continue to bring people together over a shared love of wine, beer, & spirits.The opening of Passion Vines Liquor Store in Egg Harbor Township marks a significant expansion, bringing Passion Vines' unique, experience-driven approach to a broader audience & cementing its place as a key player in the local community.

      2010

      Passion Vines is voted Best Liquor for the first time, marking the beginning of a series of accolades that showcase its commitment to hospitality & extraordinary experiences.

      2011

      The Principle Bar in Somers Point opens with 8 taps for draft beers, eventually expanding to a total of 16 taps. This expansion allowed for new events such as Tap Takeovers & the opportunity to highlight the community's favorite local breweries. These 16 taps now feature craft beer, wine, & cocktails.

      2012

      Whiskey Wednesday launches in Somers Point at the Principle Bar. Attracting a community of whiskey enthusiasts & over the years expanding Passion Vines' selection to over 150 featured whiskies.
      The Right Notes launches as South Jersey's premier fundraiser in the fight against Multiple Sclerosis, lending wine, music, & philanthropy. It quickly becomes a cornerstone of Passion Vines' charitable efforts, reinforcing the brand's commitment to the community & giving back.

      2014

      Passion Vines is honoured as a finalist for NJ Monthly's Great Oak Awards, celebrating its standout commitment to philanthropy through impactful events like The Right Notes, as well as charitable efforts in their community.

              2015

              The Passion Vines Team completes the renowned ZingTrain program. It teaches proven methods for exceptional service & leadership, transforming both staff development & customer care for an extraordinary hospitality experience.

              2016

              Due to its continued success, Passion Vines Liquor Store in EHT expands by adding 5,000 square feet of new space, reflecting its commitment to growth & passion for delivering world-class beverages.

              2017

              Passion Vines expands its delivery fleet & launches the "Your Liquor, Delivered." campaign, amplifying its ability to serve a growing customer base with personalized & efficient services from Galloway to Avalon & beyond.

              2019

              Passion Vines Wine & Spirit Company launches the Passion Vines app, embodying the brand's commitment to innovation & growth. This addition transforms customer interactions with convenience at their fingertips.Passion Vines introduces Wine Foundations, a seven-week sensory experience designed for beginners & intermediate wine lovers. This program demystifies wine through practical education, tasting techniques, & exploration of diverse varietals, enriching the community's wine knowledge.

              2020

              In the height of the COVID-19 pandemic, Passion Vines is deemed an essential business, & uses this time to introduce new employment opportunities & demonstrate adaptive leadership, ensuring continued service to the community.

                        2023

                        Passion Vines begins its Entrepreneurial Operating System (EOS) journey, implementing a framework to clarify vision & streamline operations, empowering the Team to focus their passion for improved service & consistency.Passion Vines opens Queen Jayne's Lounge & Royal Drinkery, a unique destination that provides a much-needed space for curated cocktails, food, & fine wines. This refined setting invites guests to indulge in memorable experiences, celebrating the art of drinking in style.